About
The story of Bikini Mezcal started in conversation — not about agave, but about structure. Not about clay pots, but about scale. Three partners came together and asked:
What would it take to build a mezcal that actually performs?
Not just at tasting competitions — but in nightclubs. In hotels. In airport gift shops. In the hands of guests who post, share, and take it home.
So we created a superior quality mezcal that checks every traditional box (pit-roasted, Espadín, NOM-certified) — and then built a brand for it that sells itself.
A mezcal company born from a different kind of question
Here's what we set out to achieve - and how we succeeded:
We wanted to create a bottle no one throws away.
- We made a bottle guests keep, gift, and travel with. That’s sustainable design by behavior.
We wanted to create international pull, not push.
- We see people carry bottles home, post them online, and generate demand in cities we haven’t even shipped to yet.
We wanted to create a product that sparks curiosity, shares, and table-wide orders.
- We built a sculpted female-figure bottle with a hand-dressed silicone bikini in 27 color variants.
We wanted the bottle to be striking enough to reduce our marketing budget.
- We put visual design at the center of our spend and spent more on product quality — so buyers don’t have to promote the product. It promotes itself.